I've been thinking about aspiration and satisfaction, how some people are adept at accepting and embracing the present and existing, and others prefer to pursue the other, the bigger, the better, the more.
This thinking was brought about by a chat I had with the man who presses the apples from our apple trees every year. We discussed all sorts of subjects but the topic that got me thinking was about how companies (and perhaps people) can almost get too big. If everyone wants the biggest market share and competes aggressively to get it, at what point are they happy with that market share and if they never are, what happens if something goes wrong or if the market collapses?
Is this business practice just the same as trying to out-do your neighbours with your car or your lifestyle? I'm no economist (you might have guessed), but presumably there's only so much market to grab and there's only so much money in customers' purses. It doesn't matter if the shops are always open if we poor consumers only have so much cash. Surely we then just spend the same over a longer period of time?
I do know, however, that I'm over wanting 'more'. I think I've realised that unless the lottery god picks me out, I've neither the talent or the perseverance to strive for anything much more than I have. Of course, I like the idea of Birkins and Mulberrys and Cartiers but, let's face it, they wouldn't go with my New Look jeans.
PS: Who else is delighted that Wagner has been flung back to obscurity....could it be Ann's turn next?